“I brought FitGrid into all four of my locations after I did a 30-day free trial for one of my locations. 15 days in I knew for sure that I had to sign the rest of my gyms up with the FitGrid model.”
—Cindi Nikituk, Owner of 4 FXB locations
85 percent of clients who received a follow-up message after class returned to the studio, compared to a 30 percent retention rate amongst clients who did not receive communication.
When Cindi rolled out the FitGrid Class App to her clients she saw an increase in visits by 20 percent for those clients who had downloaded the app.
Within 6 months, 1,277 unique clients who had not been in the studio in 7, 30, 60, 180, or 365 days received a message through FitGrid’s Win-Back feature. 392 of these communications turned into return clients–a conversion rate of 31 percent, without discounts.
Cindi Nikituk owns and operates four locations of Farrell’s eXtreme Bodyshaping. Seven months into COVID, her gyms were open at 25 percent capacity. The community was holding strong, but Cindi knew she needed to do more to keep her clients engaged. Her 75 instructors wanted to connect with clients beyond the gym, but they had no simple, scalable, and effective way to do so. That’s where FitGrid came in. Cindi signed up for a 30-day trial of FitGrid with one of her four locations to gauge ease of use and efficacy. By day 15 of the trial, she knew that she needed FitGrid set up at all four locations.
Using FitGrid’s automated outreach functions such as Instructor Follow-Ups, Client Outreach, FitGrid Class App, and Client Feedback, Cindi’s four FXB locations took their community connection to a whole new level.
FXB started sending customized communications to clients, who not only became more engaged but also started coming back to the studio more often. FXB instructors enjoyed using the FitGrid Pro app to customize classes based on clients’ injuries, interests, and goals and loved being able to send customized messages to clients right after class. Clients appreciated becoming more connected to their instructors – this was a driving factor in customer retention.
“FitGrid is how you get people to show up for class, how you retain people, and how you make people feel special”, said Cindi. And the proof is in FXB’s numbers:
“FitGrid is how you get people to show up for class, how you retain people, and how you make people feel special.”