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Case Study: Pure Body Studio

“My goals for the business were always to increase revenue, without increasing the workload and retention is a big part of that. FitGrid specifically works toward my retention strategy, as a way to increase retention and increase revenue.” 

– Heather Erdmann, Owner

Studio Details

Pilates
  • Using FitGrid Since
    February 9, 2018
  • Location 
    Houston, TX
  • Number of Studios
    1
  • Number of Instructors
    14

Average Open Rate

79.0%

Average open rate of follow-up messages sent by instructors via FitGrid Pro

Return Rate Increase

52.8%

Increase in 1st-time clients returning to the studio after receiving a FitGrid follow-up vs. those who didn’t

July Retention Rate

82%

Percentage of clients returning to the studio 2 or more times in 30 days

(33% = industry average)

The Challenge

How does a single pilates studio stand out in Houston, Texas? Pure Body Studio didn’t have any trouble bringing in clients, but the owner, Heather Erdmann, was looking for a way to effectively deepen the connection between instructors and students. Erdmann trusted her teachers, and she could rely on them for strong, in-person connections. Her retention strategy included having her teachers reach out to clients after class, but she did not have any oversight of the process and instructors were burdened with a manual process.

Heather knew how important it was to create a community that students would want to be a part of and that the connection had to be motivating enough to encourage clients to set their alarm for an early class or get off the couch on a rainy day.  Wouldn’t a client have a harder time saying no if their instructor was reaching out to them directly?

The Solution

FitGrid made the instructor-client connection outside the studio almost effortless–instructors could send short, personalized messages to students after class about anything from the class playlist to their personal teaching schedule. The instructors also had the option to add their social media handles to the messages to promote a stronger following and overall connectedness.

Results

During their first year using FitGrid, Pure Body Studio found that 65.3% of first-time clients came back to the studio after receiving an instructor follow-up message, compared to the  12.5% of first-time clients that came back after not receiving a follow-up message. With a 79% average open rate of the messages, it was clear that client engagement was working.

  • Pure Body Studio

  • Pure Body Studio

  • Pure Body Studio

  • Pure Body Studio

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