“My goals for the business were always to increase revenue, without increasing the workload and retention is a big part of that. FitGrid specifically works toward my retention strategy, as a way to increase retention and increase revenue.”
– Heather Erdmann, Owner
Average open rate of follow-up messages sent by instructors via FitGrid Pro
Increase in 1st-time clients returning to the studio after receiving a FitGrid follow-up vs. those who didn’t
Percentage of clients returning to the studio 2 or more times in 30 days
(33% = industry average)
How does a single pilates studio stand out in Houston, Texas? Pure Body Studio didn’t have any trouble bringing in clients, but the owner, Heather Erdmann, was looking for a way to effectively deepen the connection between instructors and students. Erdmann trusted her teachers, and she could rely on them for strong, in-person connections. Her retention strategy included having her teachers reach out to clients after class, but she did not have any oversight of the process and instructors were burdened with a manual process.
Heather knew how important it was to create a community that students would want to be a part of and that the connection had to be motivating enough to encourage clients to set their alarm for an early class or get off the couch on a rainy day. Wouldn’t a client have a harder time saying no if their instructor was reaching out to them directly?
During their first year using FitGrid, Pure Body Studio found that 65.3% of first-time clients came back to the studio after receiving an instructor follow-up message, compared to the 12.5% of first-time clients that came back after not receiving a follow-up message. With a 79% average open rate of the messages, it was clear that client engagement was working.
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We’ll handle the team training so your staff and instructors can get the most out of FitGrid.