Over 6 months month of instructors using the FitGrid Pro app, Rush Cycle saw a 23.5% increase in client retention – (First-time riders signing up for packages and other memberships). Additionally, compared to their previous 20% open rate for generic announcement emails, Rush Cycle experienced an average open rate of 81.5% on FitGrid Follow-Up Messages. Due to this new interaction, Rush Cycle was not only able to create the family-like atmosphere that they were striving for, but they were also able to grow their client base more quickly; as new riders were feeling more enticed to purchase something more after their first ride.