“With FitGrid, making stronger connections and creating an engaged community is possible! Instructors have communication access to all clients and are able to reach out with a personal unique touch that sets our studio apart from the rest. ”
-Sarah Gee, Master instructor
Average open rate of follow-up messages sent by instructors via FitGrid Pro
Increase in 1st-time clients returning to the studio after receiving a FitGrid follow-up vs. those who didn’t
Percentage of clients returning to the studio 2 or more times in 30 days
(33% = industry average)
Rush Cycle Denver had the ambitious goal of creating a strong family-like studio atmosphere that would give clients a sense of identity and community, and that would motivate them to return on a more consistent basis. Rush Cycle promoted client interaction and engagement with the basic marketing tools – social media, other forms of digital marketing as well as events and partnerships. While Rush Cycle was able to reach clients on a surface level they were unable to give each individual member the personal interaction and attention which is what can turn a business into a real “home”. This personal interaction is what creates a “lifetime” member versus a client who cancels their membership after one month of use.
Over 6 months month of instructors using the FitGrid Pro app, Rush Cycle saw a 23.5% increase in client retention – (First-time riders signing up for packages and other memberships). Additionally, compared to their previous 20% open rate for generic announcement emails, Rush Cycle experienced an average open rate of 81.5% on FitGrid Follow-Up Messages. Due to this new interaction, Rush Cycle was not only able to create the family-like atmosphere that they were striving for, but they were also able to grow their client base more quickly; as new riders were feeling more enticed to purchase something more after their first ride.
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