“I think the most powerful thing to do is follow up with a new client. It can be intimidating because it’s their first time in a challenging class, and we want to encourage them. Clients have mentioned to me that certain instructors have sent them messages, and how nice it was to receive them. They realize that we really do care.”
– Melissa Ferrigno, Co-Owner
Average open rate of follow-up messages sent by instructors via FitGrid Pro
Increase in 1st-time clients returning to the studio after receiving a FitGrid follow-up vs. those who didn’t
Percentage of clients returning to the studio 2 or more times in 30 days
(33% = industry average)
As a newer studio location in a fitness market as saturated as New York City, one of the top challenges owners may face is attracting and retaining clients. The Bar Method Broadway studio realized the value of having regular clients and wanted to try and form stronger connections with each client walking into the studio to keep them coming back. Typical, everyday interactions weren’t enough — the owners wanted to make a lasting impression with new clients, and get to know to return clients better, to strengthen the community they had started at the studio. Especially in an area with plenty of competition, they needed a tool to help them communicate more strategically with first-time clients to motivate them to return to the studio, instead of the competition.
Since starting with FitGrid, The Bar Method Broadway has sent over 4,300 follow-up messages to their students! They have an 81% average open rate of these messages, compared to the industry average email open rate of 20%, which helps keep their tight-knit community of old and new clients alike connected.
Co-owner Melissa Ferrigno reflects, “The most powerful thing to do is follow up with a new client. It can be intimidating because it’s their first time in a challenging class, and we want to encourage them. Clients have mentioned to me that certain instructors have sent them messages, and how nice it was to receive them. They realize that we really do care.”
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