“We spend so much time and energy to get clients to walk in our door over our competition, the least we could do is to let them know that we are thankful to see them! And FitGrid is the only way to do that!”
– Josh Boyd, CEO & Founder
Average open rate of follow-up messages sent by instructors via FitGrid Pro
Percentage of clients returning to the studio 2 or more times in 30 days
(33% = industry average)
Let’s face it—the fitness industry is competitive, and in California, the saturation of group training gyms is as common as the green juice and smoothie shops on every corner. Josh Boyd, CEO & Founder of The 12, needed his gym to stand out, and he wanted a faster way to connect clients and instructors beyond just the interaction in the gym. Boyd started with automated emails, newsletters, and other marketing initiatives, but nothing was delivering the results he wanted. Boyd needed something that was efficient, effortless, and not a huge time-suck for instructors.
With its follow-up messaging and reporting features, FitGrid has helped The 12 boost their retention and engagement rates. By stepping away from the previous methods, which yielded little client engagement, instructors were able to see immediate results when clients received messages from the FitGrid app. After class, instructors followed up with clients, sent them a supportive message, and motivated them to come back. The best part? Clients who opened these messages started to come back to class at higher rates: 52.6% the first month, 57.7% the second month, and 60.5% the third month.
On the management side of the business, Boyd used the business intelligence dashboard in FitGrid Studio to align the profit goals of his business. Instructors were able to see, in real-time, how direct communication affected the return rate of the clients.
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