Studio owners have always faced challenges keeping every class on their schedule covered. These difficulties are exacerbated by the need to hire, rehire, and re-engage their team of instructors in the pandemic-minded world. Jessica LaChance of Boutique Fitness Solutions sat down for a conversation with Robert Sherman, instructor development and management expert with over 30 years in the industry and a resume that spans roles and business models, to discuss tactical shifts you can make as a studio owner or manager to alleviate the headaches of filling your schedule.
Why discuss the importance of creating a subbing culture in your studio when your instructor challenges of the moment might seem so much larger and all-encompassing? Because how you handle schedule substitutions might impact your business in more ways than you realize.
Here are a few ways your substitution policies affect the success of your business:
You can watch the entire BFS Coffee Break Coaching Session with Robert HERE and schedule a check-in call with BFS to receive an exclusive invitation to our member-only live Q&A with Robert Sherman on August 17th at 2 pm EST.
In the meantime here are some of the key takeaways from their conversation that you can implement at your studio right now:
Why creating a subbing culture at your studio is critical:
How can you make sure your schedule is fully staffed by qualified and enthusiastic substitute instructors?
Creating a subbing culture not only helps you fill empty classes, it also helps build communication between team members, holds your team to a higher standard, creates an environment of credibility and quality, and opens up your schedule as a studio owner or manager to focus on brand building and revenue-generating activities.
Every studio is different and you will need to have policies that work for you, your teachers, and your clients. The bottom line is that it is crucial that you find a way to make sure that your schedule is full, your members are happy, and you don’t spend all of your time trying to fill your schedule. Creating a culture of subbing at your studio can help you achieve these goals.
ABOUT THE AUTHOR
FitGrid is a community management system designed for boutique fitness studios to engage clients on a personal level