Did your studio see a drop in membership during the pandemic? With people easing back into a normal-ish life thanks to widespread vaccines and safety measures, now might be the time to win back your lost clients.
It’s no secret that obtaining a brand new client is way more expensive than keeping an existing one–around 5-25 times, according to Harvard Business Review. With this in mind, FitGrid created several solutions that help studio owners retain and regain their clients. The FitGrid Win-back feature is an effective automated personalized email function that can work in harmony with other automated messaging software that typically drives purchases that cover the cost of the software itself.
Clients have found that FitGrid’s Win-back feature is very effective at helping studio owners rebuild their membership base, increase class size, and reconnect with clients who haven’t attended class in a while. Emails sent with FitGrid’s Win-back feature have an average open rate of 50 percent, compared to the industry average for marketing emails, which falls around 20 percent.
In one case, Cindi N., the owner of four Farrell’s eXtreme Bodyshaping studios, sent out 1,200 win-back messages to a combination of people who had lapsed over 30, 60, and 365 days. Over 6 months, 382 of those clients returned. Cindi was able to directly interact with her lost clients without needing to take the time to send out each message manually but allowing the opportunity to personalize messages when needed. FitGrid’s Win-back feature allowed Cindi to reacquire almost 30 percent of her lost members without losing precious time.
Win-backs are a top strategy to strengthen your community and increase your revenue without expending too much time and energy. Don’t forget that obtaining a new client costs much more money, time, and resources than retaining a preexisting one. If you’re using FitGrid’s Win-back feature to its fullest potential, it will essentially pay for itself. If you convert a single additional lapsed client and they get a membership, you’ve paid for your entire FitGrid membership for as long as they remain a member. Any other win-backs—along with results from the many other tools FitGrid provides studio owners—are pure profit for you.
Try FitGrid free for 14 days – start winning back your lost clients today.
ABOUT THE AUTHOR
FitGrid is a community management system designed for boutique fitness studios to engage clients on a personal level