In today’s world it’s no longer enough to have a fitness studio with a great method. Consumers, today, seek a connection, a memory, and an opportunity for meaningful interactions, in addition to an awesome workout. A studio’s success is no longer determined just by the workouts it offers, but also by its atmosphere, its camaraderie, and its customer service. FitGrid is the first company to truly understand and appreciate this evolution and the significant impact it can have on the fitness ecosystem.
Fitness is a people business, and at FitGrid, we care a lot about people. In fact, our entire business is based around the idea of enabling, mapping, and encouraging the connections between people in fitness communities — between the clients, the instructors, the staff, even the owners — and working to find ways to make those interactions more mutually beneficial.
We know that clients are more likely to go back to fitness class the more connected they feel to the people around, whether it’s the instructor, the studio staff, or their fellow classmates. Through our software, we map those connections and leverage them to elevate the experience for all members of the community, leading to more profitable studios, more engaged instructors, and happier clients.
In an increasingly connected world, the feeling of disconnectedness is pervasive. The ease with which in-real-life connections are formed is slipping, leaving people isolated, lonely, and anxious. Physical activity has always helped to reduce such anxieties, and physical activity in group environments has the added benefit of bringing people into contact with each other around a common interest. People need and crave these connections, and we believe the fitness studio (or any fitness community) is the perfect place to fulfill them.
FitGrid is building the technologies that connect people in the fitness environments where they already congregate, and using that to create a world of deeper connections, more collaboration, a greater sense of personal achievement, reduced anxieties and hopefully greater understanding. We hope to encourage and inspire greater possibilities, one push-up and fist-bump at a time.