The fitness scene is especially competitive in California, and Founder & CEO of The 12, Josh Boyd, wanted a more efficient way for instructors and clients to form meaningful bonds beyond their workout sessions, to increase retention and stand out in the crowd. FitGrid provided a solution through its follow-up messaging feature.
Pure Body Studio had no trouble attracting clients to its Houston, Texas location, but owner Heather Erdmann wanted a way to deepen the connection between instructors and students to keep them coming back. FitGrid made the instructor-client connection outside the studio almost effortless.
Rush Cycle Denver wanted to create a family-like environment that would keep clients returning on a regular basis. They had established a surface-level relationship with clients through social media and events but initially lacked the personal touch that would continually engage clients on a deeper level. Since FitGrid’s implementation at Rush Cycle, client relationships and engagement have improved significantly, leading to a 31.6% increase in client retention.
Tanner Bazemore, lead teacher and owner of Y2 Yoga, had no trouble getting clients in the door at his studio but found it difficult motivating them to come back… until FitGrid. “The long-term interaction with teachers definitely has had a positive benefit for the studio and for the students by building a community,” said Bazemore.
Luke and Jeff Catanecci, owners of F45 Flatiron in New York City, were looking to achieve two major goals: increase the number of clients who return to their gym and help their coaches sell more classes. The FitGrid Pro app helped instructors prepare for classes, deepen client connections, and send personal messages to clients after class.